![]() ![]() For this reason the D within the logo resembles an optical disc.Īt the 2000 Consumer Electronics Show (CES) trade show, the three companies announced the creation of the SD Association (SDA) to promote SD cards. The trademarked "SD" logo was originally developed for the Super Density Disc, which was the unsuccessful Toshiba entry in the DVD format war. Developers predicted that DRM would induce wide use by music suppliers concerned about piracy. It was designed to compete with the Memory Stick, a DRM product that Sony had released the year before. The card was derived from the MultiMediaCard (MMC) and provided digital rights management based on the Secure Digital Music Initiative (SDMI) standard and for the time, a high memory density. In 1999, SanDisk, Panasonic (Matsushita), and Toshiba agreed to develop and market the Secure Digital (SD) Memory Card.
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